5 Secrets That Encourage Return Customers

Having users queue up outside one’s store is a pipe dream that every entrepreneur has had at some point in their journey. Whether it’s having worshippers queue up outside Apple’s retail church, getting fan mail raving about how much they think your product is like Starbucks, or having your brand define your users’ status as... Read More

No No’s for Dealing With Customer Care on Twitter

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If you don’t implement it right, Twitter, like most other business strategies, can backfire and become detrimental to your customer service. In recent years, customers have flocked to social media platforms in expectations of prompt responses to their complaints. On these online platforms, not only are they able to voice their complaints, they can also... Read More

Why You Need Social Media Customer Service

Technology has improved many areas of marketing, and customer relationship management is no exception. Rather than dialing a number and sending an email, users now more than ever, ask for a product information, look for help and search for solutions via the web. Whether it’s social media or a company’s website, it’s important to provide your audience... Read More

8 Surprising Sales Lessons from Hollywood

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As a rule, Hollywood doesn’t give sales people—or many other professions for that matter—the respect and dignified treatment they deserve. Instead, most films depict salespeople as either criminals or eccentric nut-cases in hopes of creating a good storyline. Nevertheless, Hollywood’s artistically skewed depiction of the sales process in movies like Boiler Room and The Pursuit of... Read More

Change of address: our new Singapore office

This article originally appeared on the Zendesk’s blog.  The sun never sets on Zendesk: We’re a global company with operations on five continents. Setting up shop around the world is especially important to us because our product is used by organizations in 150 countries and territories to provide support in more than 40 languages. This week,... Read More

The Secret to Amazon’s Customer Loyalty Success

Looking at the insane effort customers went through to lay their hands on the new iPhone 6, it’s easy to see why many thought Apple would win the customer loyalty game. However, a study conducted in 2011 by research company Brand Keys revealed that while Apple was doing a great job in keeping customers loyal,... Read More

5 Traits of the Perfect Customer Service Employee

Perfection doesn’t exist—but some people just happen to possess the characteristics that make them more suited for playing the role of customer support agents, while others just don’t. So what is it that makes these “perfect”individuals different? What are the traits that make them the ideal candidates when dealing with other people’s problems? This article... Read More

3 Steps To Achieving Customer Satisfaction And Loyalty

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Isn’t it enough that customers find a product appealing, the service up to scratch and the price reasonable? The answer is no! A customer that says “yes” to all of the above might be satisfied with your product, but loyalty is a whole different matter altogether. In our previous article, we discussed the difference between satisfaction and... Read More

Six Tips for Creating Eye-Catching Article Headlines

Contrary to popular belief, it’s not the paragraphs or even the pictures in an article that pulls a reader in—it’s the unassuming headline at the top. Only 1 out of every 5 readers will continue reading past an article’s title, so if you really want a reader’s full attention this is important real estate. As... Read More

Stop Confusing Customer Satisfaction With Loyalty

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A customer walks into a donut store, queues up to purchase a cup of coffee, and a glazed donut. The queue shuffles along quickly, the salesperson behind the register performs her duties, smiles, hands over the change, and wishes the customer a great day ahead. The following day, the customer returns to the store to... Read More
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