Categories - Tips

3 Ways Analytics are Transforming Customer Service

No matter what your industry, there’s one offering that can potentially serve as a great differentiator, and that’s service and support. To know whether your organization is doing it well, or whether you need improvement and where, your brand needs the right analytics and beyond that, the means and knowledge to measure them effectively and... Read More

5 Ways to Write Quality Content That is SEO Friendly

Although Google’s search engine algorithms are shrouded in mystery, they are widely accepted as a barometer for gauging the importance of your content on the internet. As a result, a cottage industry has developed that is focussed on gaming the rankings to receive favourable placement. However more often than not, “black-hat” SEO tactics do not work.... Read More

Social Proof: The New Currency of Credibility

It is hard to go anywhere on the vast Internet and NOT see Facebook, Twitter, Google+, Pinterest or some new-fangled social icon adorning the walls of websites. Whether you like Mark Zuckerberg’s mug or not, the social web is here to stay, and businesses that can integrate social proof into their marketing efforts seamlessly will... Read More

How to Increase Useful Live Chat Requests on your Website

So you’ve got a live chat widget on your website, and you’re ready for the first few chats to come in. You log into your instant messaging client, and you wait. And wait. But nobody’s chatting!   Simply placing a live chat widget on your website is no guarantee that anyone will actually use it.... Read More

Building Trust: 6 Ways to Create a Credible eCommerce Website

Although eCommerce is seeing exponential growth, users are becoming careful when making purchases online. With so many helpful guides available, people can determine very quickly, often within a split second, whether a website is authentic or not. So, what can you do to provide customers with piece of mind? In this article we’ve identified the 6 factors which... Read More

3 Tips for Effective Live Chat

3 Tips for Effective Live Chat from Zopim Here is a presentation we recently did up, offering you 3 tips on making your live chat support even more effective than it already is.   Customers Want to Feel Supported Online 45% of US customers abandon an online transaction if their questions or concerns are not... Read More

Minimize Business Costs Through Flexplacing & Coworking

Amongst the overheads involved in running a business, the labor costs and rent take up the majority of expenses. In land-scarce cities like Hong Kong, Tokyo, and Singapore, or in the densely built-up concrete jungle of New York, rent remains one of the major costs of doing business. Rents tend to either stagnate or increase... Read More

You Give Sales a Bad Name

Talk about sales, and immediately the image of the slick used car salesman comes to mind – with his heavily gelled hair, quick-fire sales pitch, and the musky smell of cologne hanging around him. Or maybe you would think of the numerous times you’ve been called by a random telemarketer (how on earth did he... Read More

How IT Managers Can Tackle Social Media

Today’s guest post is written by Stefanie Amini, the Marketing Director and Specialist in Customer Success at WalkMe, the world’s first interactive online guidance system.    Technology can be a great blessing if it is used in an appropriate manner. On the other hand, it can be disastrous if you don’t know how to use it... Read More

How Strong is Your Call to Action?

When you land on a page, what catches your eye first? Is it that big, fat, yellow “Sign Up” button staring arrogantly at you? Or is it the average-sized one that blends into the background amidst a clutter of words? Whatever caught your attention, you will decide within the next 3 seconds if you’re going... Read More
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