Categories - Social Media

No No’s for Dealing With Customer Care on Twitter

If you don’t implement it right, Twitter, like most other business strategies, can backfire and become detrimental to your customer service. In recent years, customers have flocked to social media platforms in expectations of prompt responses to their complaints. On these online platforms, not only are they able to voice their complaints, they can also... Read More

Why You Need Social Media Customer Service

Technology has improved many areas of marketing, and customer relationship management is no exception. Rather than dialing a number and sending an email, users now more than ever, ask for a product information, look for help and search for solutions via the web. Whether it’s social media or a company’s website, it’s important to provide your audience... Read More

Six Tips for Creating Eye-Catching Article Headlines

Contrary to popular belief, it’s not the paragraphs or even the pictures in an article that pulls a reader in—it’s the unassuming headline at the top. Only 1 out of every 5 readers will continue reading past an article’s title, so if you really want a reader’s full attention this is important real estate. As... Read More

Whitepaper: How to Add Personality to your Customer Engagement Campaign

To download the whitepaper on customer engagement click here. In 1985, after years of extensive research, Coca-Cola unveiled its newest flavour titled “New Coke“. Despite millions of marketing dollars thrown at the product, it was a resounding failure. Customers did not agree with the change in taste and wanted “Classic Coke” back. Less than 3 months later,... Read More

5 Steps to Make your eCommerce Shop More Social

You’ve built your eCommerce store, everything is up and running, customers are beginning to buy from you, but it’s still not enough. You want to take your shop to the next level – but how? The answer is simple, it’s not sufficient to have a well-designed store, you need to connect with your customers on... Read More

How IT Managers Can Tackle Social Media

Today’s guest post is written by Stefanie Amini, the Marketing Director and Specialist in Customer Success at WalkMe, the world’s first interactive online guidance system.    Technology can be a great blessing if it is used in an appropriate manner. On the other hand, it can be disastrous if you don’t know how to use it... Read More

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