Categories - Marketing

10 Copywriting Tips to Increase Your Sales

This Guest Post is by Nick Hall from Covert Copywriting. Nick shows us why writing great copy is an integral part of selling your product or service. You already know that words have power. Everybody in marketing and sales knows this. So, have you really worked on each and every word on each and every page?... Read More

What is SEO, and Why Should Your Business Care?

Over the years, millions of companies, startups, and small businesses have found success thanks to the implementation of various SEO strategies. Therefore, it is compulsory for any individual trying to promote a company to know the core concepts of SEO. In the past, we’ve posted about various SEO tactics and strategies, assuming all readers would... Read More

Grow Your Business with Live Chat Support

Customers are notorious for wanting instant service and prompt answers to their question. Shocking, right? Not only does effective and efficient support keep customers happy, it’s likely to make them eternally loyal to your brand. A poll conducted by eMarketer reported that 62% of customers were inclined to purchase products online if live customer support were available. So, providing... Read More

4 Reasons Why you Should Use Twitter for Customer Service

Great customer service is an integral part of any successful business. Getting your product or service out to consumers is only the first step. After that, you want to be sure you are doing everything you can to provide an enjoyable and seamless experience for your customers. It’s important for them to feel assured that... Read More

10 Huge SEM Mistakes You Should Avoid

Today’s post is courtesy of Abhijit Gogoi of Kapsica Media, experts in SEO and SEM. We think they’ve got a great handle on how SEM works and can provide us with some invaluable tips. According to a new study, advertises are planning on increasing their paid search spend by 72% in 2014. Further, the overall number... Read More

5 Essential Marketing Skills Every Person Should Know

Anyone involved in a business has a role to play in marketing. In today’s highly competitive world, marketing sits across every function of a business, and it’s not just down to ‘The Marketing Department.’ If you work for yourself or run a small business, sales and marketing will be as much a part of your... Read More

Your Content Marketing Strategy Should Not Be Like Mine

With so much focus on developing content marketing strategies, it seems that many ideas have gotten lost in the list-building generation.  You know the type – 6 Steps to Developing the Best Content Marketing Strategy or Your Five Step Guide for Better Content Marketing Planning.  The truth is, there is no single content marketing strategy that can... Read More

Swim or Drown: What We Can Learn From Sharks

If you’ve ever seen Shark Week, the sensationalized Discovery series, your perception of sharks will be completely skewed. This impression is also prevalent in the business world, where a ‘shark‘ is someone who goes after what he wants with a total disregard for others and seemingly without a conscience. And although sharks are carnivorous and highly efficient predators,... Read More

5 Custom Reports to Monitor Google AdWords Campaigns

All digital campaigns must consist of two important components for success: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We’ve already shown you how to put together a comprehensive SEO plan, and now it’s time to turn our attention to optimizing your SEM (search engine marketing) campaign through Google AdWords. Not only is it... Read More

Engage and Attract with Email Marketing

Did you know that over 94% of all online adults use email? Still think it’s not worth investing some time and effort in crafting the perfect message for them?  Email marketing is not only a great way to generate leads, it’s also a powerful tool to engage customers, build trust and develop a loyal following.... Read More
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