Categories - Marketing

4 Reasons Why you Should Use Twitter for Customer Service

Great customer service is an integral part of any successful business. Getting your product or service out to consumers is only the first step. After that, you want to be sure you are doing everything you can to provide an enjoyable and seamless experience for your customers. It’s important for them to feel assured that... Read More

10 Huge SEM Mistakes You Should Avoid

Today’s post is courtesy of Abhijit Gogoi of Kapsica Media, experts in SEO and SEM. We think they’ve got a great handle on how SEM works and can provide us with some invaluable tips. According to a new study, advertises are planning on increasing their paid search spend by 72% in 2014. Further, the overall number... Read More

5 Essential Marketing Skills Every Person Should Know

Anyone involved in a business has a role to play in marketing. In today’s highly competitive world, marketing sits across every function of a business, and it’s not just down to ‘The Marketing Department.’ If you work for yourself or run a small business, sales and marketing will be as much a part of your... Read More

Your Content Marketing Strategy should not be like mine

With so much focus on developing content marketing strategies, it seems that many ideas have gotten lost in the list-building generation.  You know the type – 6 Steps to Developing the Best Content Marketing Strategy or Your Five Step Guide for Better Content Marketing Planning.  The truth is, there is no single content marketing strategy that can... Read More

Swim or Drown: What We Can Learn From Sharks

If you’ve ever seen Shark Week, the sensationalized Discovery series, your perception of sharks will be completely skewed. This impression is also prevalent in the business world, where a ‘shark‘ is someone who goes after what he wants with a total disregard for others and seemingly without a conscience. And although sharks are carnivorous and highly efficient predators,... Read More

5 Custom Reports to Monitor Google AdWords Campaigns

All digital campaigns must consist of two important components for success: Search Engine Optimization (SEO) and Search Engine Marketing (SEM). We’ve already shown you how to put together a comprehensive SEO plan, and now it’s time to turn our attention to optimizing your SEM (search engine marketing) campaign through Google AdWords. Not only is it... Read More

Engage and Attract with Email Marketing

Did you know that over 94% of all online adults use email? Still think it’s not worth investing some time and effort in crafting the perfect message for them?  Email marketing is not only a great way to generate leads, it’s also a powerful tool to engage customers, build trust and develop a loyal following.... Read More

Sales Automation is Key – CRM Software Trends for 2014

In last week’s article we highlighted some of the key steps your organization needs to take to properly implement customer relationship management (CRM) software. In this week’s article I’ll be discussing software buying preferences of CRM suites and what this means for the market in 2014.   Buyers want Best-of-Breed and Cloud Based Solutions Software Advice... Read More

Brand Building 2013: Staying Ahead Of the Curve

The brand is the identity of your business and it is how people will view you, judge you, and make a decision about you. As the world of business continues to evolve, so has the world of branding. There are certain components that are mandatory for brand building in 2013 that weren’t even a discussion... Read More

Are You Taking a Stroll with your CRM?

This guest post is by Stefanie Amini, the Marketing Director and Specialist in Customer Success at WalkMe, the world’s first interactive online guidance system. She is chief writer and editor of I Want It Now, a blog for Customer Service Experts.   When people think about customer relationship management (CRM) software, the phrases “easy to use”... Read More
1 2 3 4

What is Zopim?

Zopim lets you have live conversations with visitors on your website. Our chat widget allows you to start genuine conversations with your visitors within minutes.

Follow Us