Categories - Marketing

Regardless of the size of any business, communication is integral to its success. With the advancement of communication technology in recent times, businesses are spoilt for choice – different businesses have their own preferred communication methods of choice. With the myriad of communication technologies to choose from, it is sometimes difficult to determine which medium... Read More

The New Year here! with it also comes the time for us to start setting resolutions and goals. Or is it? According Peter Berman’s article and Max Bazerman’s paper, you should exercise a little more caution when setting goals for it could do more harm than good. Goals were found to shift focus away from... Read More

Over the years of manning our own live chat, we have accumulated quite a number of tricks related to our triggers functionality. Since it’s the season of giving, we thought now would be a great time to share a couple of them with you!   1) Automated greetings Let’s get started with the oldest trick... Read More

When you land on a page, what catches your eye first? Is it that big, fat, yellow “Sign Up” button staring arrogantly at you? Or is it the average-sized one that blends into the background amidst a clutter of words? Whatever caught your attention, you will decide within the next 3 seconds if you’re going... Read More