Categories - Marketing

5 Secrets That Encourage Return Customers

Having users queue up outside one’s store is a pipe dream that every entrepreneur has had at some point in their journey. Whether it’s having worshippers queue up outside Apple’s retail church, getting fan mail raving about how much they think your product is like Starbucks, or having your brand define your users’ status as... Read More

The Secret to Amazon’s Customer Loyalty Success

Looking at the insane effort customers went through to lay their hands on the new iPhone 6, it’s easy to see why many thought Apple would win the customer loyalty game. However, a study conducted in 2011 by research company Brand Keys revealed that while Apple was doing a great job in keeping customers loyal,... Read More

Six Tips for Creating Eye-Catching Article Headlines

Contrary to popular belief, it’s not the paragraphs or even the pictures in an article that pulls a reader in—it’s the unassuming headline at the top. Only 1 out of every 5 readers will continue reading past an article’s title, so if you really want a reader’s full attention this is important real estate. As... Read More

Stop Confusing Customer Satisfaction With Loyalty

A customer walks into a donut store, queues up to purchase a cup of coffee, and a glazed donut. The queue shuffles along quickly, the salesperson behind the register performs her duties, smiles, hands over the change, and wishes the customer a great day ahead. The following day, the customer returns to the store to... Read More

Nine Benefits of Video Marketing

Content, graphics, and customer testimonials are all important elements to getting your message across. However, to hold the user in place, you need additional reinforcements. Online video marketing, with its cost-effectiveness and inherent emotional connectivity, is the best way to engage your customers. Samsung, with its careful and strategically designed video campaigns, managed to attract 200 million... Read More

Top Tips for Seasonal Marketing

Whether you’re an experienced marketer or new to the field, you probably realize that your campaign should always be improving and evolving. One important factor to consider is how your campaign should differ at various times of the year. The most obvious example of “seasonal marketing” occurs during the Christmas seasons. Retail marketers know consumers... Read More

Differentiating Yourself in Marketing – Takeaways for SMBs

Marketing is the backbone of modern businesses. Since it is the key to building brand awareness, it can make or break your big new idea. Marketing is ubiquitous, and viral marketing especially so. Scaling across multiple media channels at once, it is increasingly important to formulate a marketing strategy designed to achieve the following: attract... Read More

When Should Businesses Owners Break Their Own Rules?

This is a guest post by Collier Roberts from   Business owners, especially startup entrepreneurs, face agonizing dilemmas. When should you break your own rules? When do you let yourself be flexible with customers, vendors, employees — and yourself? On the other hand, when should you hold firm? There’s no easy answer. Yet getting... Read More

When Strategies Fall Flat: 3 Overlooked Ways to Improve Your Marketing Strategy

Successful branding is a process that involves a lot more than creating a distinctive logo or graphic element. When you think about your brand, you really need to consider how you deliver your message, your credibility, how you emotionally connect with your audience, how you motivate the buyer – all in order to build solid... Read More

5 Creative Ways Startups Have Taken Off

In today’s Silicon era, it seems that startups are finding success in nearly every corner of the market. This phenomenon contradicts the conventional description of the aftermath of an economic downturn, but success stories keep flooding the gates. Here are some creative methods that startups have employed to get their business up-and-running.   1. Crowdsourcing While... Read More
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