Author Archives: Abhiroop Basu

4 Methods for Proactively Engaging your Customers

The best customer service should be invisible. A sterling example of “invisible” customer service was Jackie Huba’s experience at the departmental store Nordstrom. Jackie’s Nordstrom credit card was damaged and no longer working. She casually mentioned it to the cashier and forgot all about it. Later, she opened her mail to find a brand new card from... Read More
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