It’s hard to deny that social media can improve your business. It allows your business to reach exaggerated amounts of people in a short amount of time. Once a single tweet goes viral, you can reach millions of people quicker than any other forms of media on earth. This means increased sales, publicity, branding, and... Read More

1. KISS! (Keep it simple stupid) Customer service is all about serving our customers. It’s our responsibility to constantly review and keep our IVRs or customer service related procedures simple. Personally, I dread Interactive Voice Response Systems (IVRs). As a customer, it’s extremely frustrating when I have to get through layers after layers of CSRs... Read More

When CEO Joe Fernandez was recovering from jaw surgery, he relied on social media to communicate with people. Since he could not do much himself, he recommended restaurants, neighborhoods, and other interesting things and places for people to go. He noticed how people took his suggestions seriously and realized how influential he could be even... Read More

‘Algorithms can fail, patents can expire, but a reputation for great service endures. The fundamental trait of the ideal Silicon Valley startup has long been scalability. A ten-person team can build and deliver a product to ten million people, and that’s a beautiful thing. But there are times in business when you need to do... Read More